GrassRoots Turf

Delivering Old-Fashioned Service and Beautiful Lawns

By Ellen Samsell Ellas

Josh Wise, founder and owner of GrassRoots Turf, is happy to say the company is a little old-fashioned when it comes to customer care and service. With a team of 33 employees in their Acworth operation and franchises in not only Georgia but also Alabama, Louisiana, Mississippi, and North and South Carolina, the company remains dedicated to providing the personalized lawn care and expertise that have defined the business since its founding in 2003.

“Good Enough” Is No Longer Good Enough

At GrassRoots, old-fashioned service means delivering premium customer care and lawn expertise. 

“Being satisfied with a lawn that looks ‘good enough’ is not good enough for our customers,” Wise says. “We want our customers to have peace of mind, to know that the job was done and done correctly. We go the extra mile to ensure that peace of mind. Whether that means picking up toys left in the yard, closing gates, or bringing in trash cans, our technicians serve our customers.”

Family owned and operated, the GrassRoots team includes expert technicians who provide service tailored to their customers’ lawns and their property. 

“We love it that our customers know their technician’s name. That means we’ve made an impact,” said Greg Beaubien, director of customer experience. “With 25 years in the industry, if a question does arise, I’m available. I’m here to provide solutions for our customers,” he added.

Creating a Win-Win Partnership Videos, Alerts, and Emails

Going “the extra mile” includes videotaping each service visit — a feature unique to GrassRoots. Wearing cameras, technicians record their visits to customers’ properties. Uploaded daily, the videos allow customers to view their technician, their property, and the service provided to their lawn.

“Our customers don’t have to worry if we did the job right. They can see exactly what their technician did,” Wise said. “This is a win-win feature. Our customers are happy, and therefore, we’re happy.”

Customers also receive pre-visit alerts that let them know when their lawn will be serviced and after-service emails that detail the treatments completed. 

Custom Discounts Fit Customer Needs

This year, personalized care also comes in custom discounts that allow all customers to choose where they want their savings to be. 

“It might be in aeration, it might be in pest control, our customers, new and old, can choose what fits their lawns’ needs,” Wise said. 

Ongoing Education Makes Certain Each Lawn Gets What it Needs

To ensure that they deliver appropriate and environmentally friendly treatments, Wise and his team stay abreast of developments in lawn care products and practices and make certain that GrassRoots technicians are also up to speed on industry changes.

Each January, the company hosts a five-day Roots University where experts in the field discuss the latest developments in turf grass care. This ongoing education means technicians are better informed and better able to respond to environmental and other changes, from drought to pest infestation. 

“You can’t predict the weather, the supply chain, changes in EPA regulations, or advances in lawn care products. We educate our technicians, so that they are ready for these unforeseen changes,” Wise said.

Individualized and Environmentally Sound Solutions Create Healthier Lawns

Technicians are also able to assess the condition of each lawn and provide the treatments that best suit that property, whether it is lawn care or pest control. They consider the unique features of each property — the amount of sun and shade, drainage issues, as well as soil conditions — and decide which treatments will create healthy soil and a thriving turf.

Never one-size-fits-all, treatments are dictated by each lawn’s unique needs. The goal is to create vibrant, beautiful lawns. 

“We don’t apply the same fertilizer to every lawn or decide treatments according to the time of year,” Wise explained. 

Treatments also reflect GrassRoots’ commitment to being environmentally conscientious. GrassRoots’ liquid aeration system allows fertilizers to be absorbed rather than washed into local water sources. Technicians create microscopic holes that help the soil better absorb water, nutrients, and oxygen. 

“We want to create a healthier environment that creates healthier soil and healthier roots,” Wise said. “We want lawns that are creating their own nutrients.” 

Taking Care of Customers, Employees, and the Community 

GrassRoots also goes the extra mile in its commitment to its employees and the community. Providing perks that include 401K plans, birthdays off, and impromptu barbecues, Wise and his management team ensure employees know they are valued.

Engaged in the local community, GrassRoots supports education through it's give-back program that allows customers to donate 5% or their bill to the local school of their choice. A frequent sponsor of Cherokee and Cobb youth sports teams, the company also partners with Green Care for Troops and provides free lawn care to active-duty service personnel and retired veterans. 

“It’s about giving back. It’s about taking care of people,” Wise said. “If we take care of our employees, they’ll take care of our customers, and in turn, our customers and our community will support us. It’s a continuing circle.”

Call 833-664-7277 to schedule an estimate.

GrassRoots Turf Care

100 Holt Drive, Acworth, GA
GrassRootsTurf.com